"DOUBLE ENTENDRE"

Red Stripe’s new Campaign is Painting the Town Red?
Kingston, Jamaica

RED?
It’s an ol’ Jamaican ting! You go out, You drink, You get “RED”. Every true Jamaican should know the term. In that respect, What message is the Big Red*bully, I mean brewery trying to say to our youth?

Let’s keep it real it’s an ad for a beer. The margin is pretty much set for wholesomeness on that. However, when the campaign is directed directly at the youth of a country a fact that cannot be denied with all the campaign parties being held on University campus’ one cannot help but wonder where the social responsibility lies.
I understand about the bottom line, being in some business ventures myself, however to have our YOUTH living RED all the time in JAMAICA is not cool! We have to draw the line somewhere. One cannot help to wonder what has happened to consciousness? Of course most of our youths have not caught on to the double meaning of this new campaign and in all fairness maybe Red Stripe hasn’t either. (yea right) What ever happened to creative ways of marketing? (Someone needs an Urban Chef) Now we have to ignore the increasing yearly drunk driving accidents and deaths and encourage our youths to live Red?
Maybe, before putting forward such a campaign the marketing team at Red Stripe should observe the Red, stop for a minute and come up with something better. Red Stripe you have done it before I know you can do it again.

This is Urban Chef’s take. Let me know what you think!!!

Urban Chef 2006.

WHY YOU NEED AN URBAN CHEF?

Although this is not my first Christmas in Jamaica it is the first time that I have had the time to sit back in retrospect and analyze all the years that I have experienced in the party scene here in Kingston Jamaica (I have been feasting on the VIBZ since the Ramfold & Oakridge Boys days if you know what I mean). While I will not touch on how long ago I started mingling in the entertainment scene, I will tell you this "many things have changed". Gone are the days when only a hand full of promoters could enter the market. Now every high school senior can round up the revenue to start an Ultra-all inclusive party. Although they might not be as good as the veterans they do pose a problem by leaving the party goers confused. This is usually a lose:lose situation as most new promoters are not prepared for the demands and usually fall short in the execution and campaign phase and the expectant party goer is left hanging.


If it took money alone then many millionaires would be great promoters. There are a couple of criteria to guarantee a successful branding venture, hard work not being the least of them. Subscribe to Urban Chef "In da Mix" newsletter and get FREE fail safe principles that any new entrepreneur could use before entering into events promotions and other media ventures. (Please leave your request in my comments box).
I boast having the best BRAND building campaigns using my own recipe mix. The Urban Chef has developed a unique recipe to market products and services worldwide. This is WHY you need a Urban Chef. My formula has taken over 20 years to prepare (give thanks to the highest). This is the first time that I’m releasing my sample recipe perfected 5 years ago called “HIGH SOCIETY” . Which today happens to be one of the top entertainment BRANDS in the Caribbean!

warning! This is NOT the full recipe please DO NOT try this yourself!

Urban Chef Recipe - "High Society"
1 Off the Chain party!

MUSIC
1.5 hours DJ Starting From Scratch (R&B, Hip Hop Mix) Toronto
45 minutes DJ BabiFace (Old School Mix) Toronto
45 minutes Jazzy T Renaissance (Reggae Mix) Jamaica

FOOD
Hire the best caterers! Like.....Urban Chef "World Famous Jerk Foods" Coming Soon!
Spare no ingredient
Food must be relevant to the theme of the party (e.g. Oriental party then Chinese food would be a key.)

PEOPLE / VENUE
Invite personally 500 beautiful women!
Promote heavy to all the WOMEN! Males follow females its a given fact.
Find an exclusive location.

PREPARATION "da MIX"
Round up all DJ’s have a good word with them. Let them know the format of the show. What ratio according to crowd reaction (pulse of the night) will the music selections be played. Once the music is sorted out the food must be well catered …say no more! So now we have MUSIC, FOOD & a host of beautiful PEOPLE! We are now ready to have a GREAT time!

Hit up the Urban Chef and let us know what you got on the fire or what you would like to hear about?

"Keeping it Real"
Urban Chef 2006.